Be aware that ByteDance lets marketers to target TikTok advertisements to users aged thirteen and over by using its promotion tools, but these resources only exhibit audience data for people aged 18 and over.
The business’s regularly revised viewers numbers propose that Fb Messenger’s advertisement achieve in Hong Kong was akin to 26.0 p.c of the full population Initially in the calendar year.
As we famous during the Fb section higher than even though, modifications within the viewers access figures released in Meta’s advertisement organizing applications never always correlate with overall changes in its platforms’ Energetic person bases.
Nevertheless, be sure to note that the figures published in X’s planning tools seem like liable to considerable fluctuation – even around limited amounts of time – and these anomalies may possibly impression the dependability and representativeness of this modification data.
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The number of social networking end users in Hong Kong In the beginning of 2024 was comparable to 86.2 percent of the entire inhabitants, but it really’s crucial that you tension that social media consumers may well not characterize one of a kind people today (see our specific notes on data to find out why).
Having said that, Be aware that LinkedIn’s advertising and marketing applications publish audience get to data depending on total registered users, as an alternative to the month-to-month active end users that kind The premise in the advertisement arrive at figures printed by most other social media platforms.
Even so, since LinkedIn’s advertisement viewers figures are based upon whole registered members as opposed to month-to-month Lively consumers, it’s unclear no matter if these developments might reflect changes in active LinkedIn use too.
You’ll also uncover the entire Digital 2024 report for Hong Kong during the “full report” section below, but we’ll begin by taking a look in the crucial headline numbers for Hong Kong this year.
Notice: Google’s promotion methods only publish viewers gender data for “feminine” and “male” people.
But In spite of these caveats, Meta’s advert access website data nevertheless provides precious insights into how Facebook use is evolving.
The corporation’s frequently revised figures recommend that Instagram’s advert arrive at in Hong Kong was equivalent to forty nine.4 p.c of the overall population In the beginning from the year.
If you want to check irrespective of whether That is our most up-to-date report for Hong Kong, or should you’re searching for data on digital developments and behaviours in Hong Kong for preceding years, you will find DataReportal’s full assortment of studies on Hong Kong by clicking listed here.
However, it’s imperative that you stress that these advertising and marketing attain figures are not similar to the regular active users figures that Meta reports in its investor earnings bulletins, and so they should not be interpreted as such.